Perk Hero: 2020 Advent Calendar Marketing Campaign

 

ABOUT THE CAMPAIGN

With this campaign, Perk Hero introduced flash-sales on 8 exclusive deals on Holiday Gift Cards from Dec 17 to Dec 24, 2020. New deals are revealed every day, with email & social media being the main communication channels.

 
Dec 16 Email Banner.png
 

I worked alongside my colleagues to plan, prepare and execute an email & social media campaign with the aim to raise awareness and drive conversion of limited-time offers on digital gift cards.

WHAT I DID

  • Content Planning: Working alongside my colleagues, I compiled information about our advent calendar’s campaign offerings to lay out our campaign content and calendar.

  • Visual Asset Design: I took the lead to design visual assets for emails and social media postings, to ensure that the visual assets are appealing to our audiences while aligning with our partnered brand’s requirements.

  • Campaign Execution & Monitoring: I combined visual assets and content prepared by our team to execute our email & social media campaign, and monitored the campaign’s success by tracking relevant KPIs to report our campaign results.

WHAT I LEARNT

  • Appreciation for new ideas is important: For this campaign, we put a big emphasis on the planning and ideation stage, encouraging each other to actively contribute to the conversation. By respecting one another and appreciating each other’s ideas, we successfully gather the information we need to plan for our campaign in less than a day, while invented a framework to work with similar promotional campaigns in the future.

  • The importance of data in Marketing: As a data-savvy Marketer, I took the initiative to formalize KPI reporting for our campaign. The KPIs identified not only helped us quantified the performance of our campaign, but also show us the areas in which we did well and areas where we need to improve in our future work.

  • Be consistent, be persistent: When executing this campaign, our efforts in improving consistency in our messaging & branding across different channels help us strengthen our brand’s image and credibility. We also closely monitor our campaign progress & customer inquiries (during weekdays and weekends), while working alongside our Software Development team to resolve ad-hoc issues to deliver a better shopping experience to our customers on our platform.

Check out sample asset designs (email & Instagram story) that I created for the Advent Calendar Campaign:

 
Phuong Vu