A snapshot of my professional experiences, skillsets and education background.

 
 

WORK EXPERIENCES

I have gained professional experiences through working in Sustainable Finance, Technology, Aviation and Fintech industries.

  • Marketing Operations Specialist | Morningstar Sustainalytics (Toronto, ON)

    May 2022 - Present

  • Marketing Operations Coordinator | Appnovation Technologies (Vancouver, BC)

    March 2021 - May 2022

  • Marketing Associate | Perk Hero Software Inc. (Vancouver, BC)

    September 2020 - March 2021

  • Teaching Assistant | UBC Sauder School of Business (Vancouver, BC)

    July 2019 - December 2020

    • Courses: Marketing Management (COMM 465); Logistics & Operations Management (COMM 204); Intro to Quantitative Decision Making (COMM 290)

  • Product Manager Intern/ Co-op | Apply Digital (Vancouver, BC)

    September 2019 - March 2020

  • Corporate Development Analyst (Co-op) | WestJet Airlines (Calgary, AB)

    May 2018 - August 2018

  • Equity Research Associate | Canalyst (Vancouver, BC)

    May 2017 - April 2018

    • Sectors Covered: Healthcare (Pharma, Biotech & Hospitals); Financials (Banking); Information Technology

 
 

TECHNICAL SKILLS

Through a broad array of experiences, I had the opportunities to sharpen my skillsets in Marketing Technology, Design, Analytics & more.

MARKETING:

  • Marketing Automation: Hubspot Marketing Hub, Salesforce Pardot, SendGrid Marketing

  • Paid Advertising: Google Ads (Search & Display); Social Ads (LinkedIn; Facebook; Instagram)

  • Marketing Analytics: Google Analytics, MixPanel, Appsflyer, HotJar, Social Media Analytics

  • Others: Creative Design, Product Prototyping, Workflow Design, Search Engine Optimization

ANALYTICS:

  • Digital Analytics: Google Analytics, MixPanel, Appsflyer, HotJar

  • Data Visualization: Tableau, PowerBI, Databox, MS PowerPoint/ Excel, Google Data Studio

  • Querying/ Scripting Languages: SQL, Python

OTHERS:

  • Finance: Financial Modelling (MS Excel), Financial Reporting & Analysis, Strategic Planning & Analysis

  • Languages: English (Bilingual Proficiency), Vietnamese (Bilingual Proficiency), French (Intermediate Proficiency)

 
 

Education

Sauder School of Business, The University of British Columbia

Bachelor of Commerce (Honours), Finance Co-op (Sep 2015 - Dec 2020) | Vancouver, BC

  • Took additional courses in Marketing (including Consumer Behaviour, Marketing Analysis & Integrated Marketing Communication) in my last years to explore & strengthen my interest to pursue a career in Marketing

  • Awards & Recognition:

    • Outstanding International Student Scholarship (2015)

    • 2-time recipient of Sauder School of Business International Student Scholarship (2018 & 2019)

    • Dean’s Honour Roll Standing

Activities:

  • Assistant Director, Digital Marketing - Events at UBC Recreation Intramurals (2020 - 2021)

  • Mentor, Co-op Student Association of Sauder (2020 - 2021)

  • Mentee, Brand Management Mentorship Program (2019)

  • Mentee, Finance Mentorship Program (2017)

  • Analyst & Mentor, WestPeak Research Association (2017-2019)

  • Participant, Capital Markets Training Program (2017)

  • Case Competitions:

    • Canadian Tire FaceOff Marketing Competition - Top 10 Nationals

    • UBCMA x Visier Battle of the Ads 2020 - 1st Place

    • UBC Imprint x Labatt Impact Case Competition 2020 - 3rd Place (Senior Bracket)

    • UBCMA x EVO Car Share Battle of the Ads 2019 - Top 5 Finalists

    • Marshall International Case Competition (Representing UBC Sauder) - Top 5 Finalists

    • JDC West Business Competition 2019 - International Business discipline