A snapshot of my professional experiences, skillsets and education background.

WORK EXPERIENCES

I have gained professional experiences through working in Sustainable Finance, Technology, Aviation and Fintech industries.

Marketing Specialist, Lifecycle Campaign Development | Confidential (Remote from Toronto, ON)
Lifecycle Marketing & CRM Operations, Growth Marketing
Dec 2023 - Present
Marketing Operations Specialist | Morningstar Sustainalytics (Toronto, ON)
Marketing Operations & Intelligence, Digital Marketing
May 2022 - Oct 2023
Marketing Operations Coordinator | Appnovation Technologies (Vancouver, BC)
Marketing Operations, Global Corporate Marketing
March 2021 - May 2022
Marketing Associate | Perk Hero Software Inc. (Vancouver, BC)
Marketing Technology & Analytics
September 2020 - March 2021
Teaching Assistant | UBC Sauder School of Business (Vancouver, BC)
July 2019 - December 2020
- Courses:
  - Marketing Management (COMM 465) - TA/ Marker
  - Logistic & Operations Management (COMM 204) - TA/ Marker
  - Introduction to Quantitative Decision Making (COMM 290) - TA/ Marker; Taught 4x weekly quantitative tutorial sessions to 120+ first & second year students
Product Manager Intern/ Co-op | Apply Digital (Vancouver, BC)
September 2019 - March 2020
- Clients:
  - Arc’teryx
  - AgGrowth - AGI
  - Tenant management platform
  - Commercial real estate investment platform
Summer Analyst (Co-op) | WestJet Airlines (Calgary, AB)
Corporate Development & Strategy
May 2018 - August 2018
Equity Research Associate | Canalyst (Vancouver, BC)
Sectors Covered: Healthcare (Pharma, Biotech & Hospitals); Financials (Banking); Information Technology
May 2017 - April 2018

TECHNICAL SKILLS

Through a broad array of experiences, I had the opportunities to sharpen my skillsets in Marketing Technology, Design, Analytics & more.

MARKETING:

Marketing Automation: Braze, Hubspot Marketing Hub, Salesforce Pardot, SendGrid Marketing
Paid Advertising: Google Ads; Social Ads
Marketing Technologies & Analytics: Google Analytics, MixPanel, Appsflyer, HotJar, SimonData, Inbox Monster

ANALYTICS:

Data Visualization: Tableau, PowerBI, Databox, MS PowerPoint/ Excel, Google Data Studio
Querying/ Scripting Languages: SQL, Python

OTHERS:

Finance: Financial Modelling (MS Excel), Financial Reporting & Analysis, Strategic Planning & Analysis
Languages: English (Bilingual Proficiency), Vietnamese (Bilingual Proficiency), French (Intermediate Proficiency)

Education

Sauder School of Business, The University of British Columbia

Bachelor of Commerce (Honours), Finance (Co-op) | (Sep 2015 - Dec 2020) | Vancouver, BC

Took additional courses in Marketing (including Consumer Behaviour, Marketing Analysis & Integrated Marketing Communication) during 2 final semesters of my undergraduate degree to strengthen my interest in Marketing and Behavioural Science, and explore career opportunities in Marketing
Awards & Recognition:
- Outstanding International Student Scholarship (2015)
- 2-time recipient of Sauder School of Business International Student Scholarship (2018 & 2019)
- Dean’s Honour Roll Standing (2016 - 2020)

Activities:

Assistant Director - Digital Marketing (Events), UBC Recreation Intramurals (2020 - 2021)
Mentor, Co-op Student Association of Sauder School of Business (2020 - 2021)
Mentee, Brand Management Mentorship Program (2019)
Mentee, Finance Mentorship Program (2017)
Analyst & Mentor, WestPeak Research Association (2017-2019)
Participant, Capital Markets Training Program (2017)
Case Competitions:
- Canadian Tire FaceOff Marketing Competition - Top 10 Nationals
- UBCMA x Visier Battle of the Ads 2020 - 1st Place
- UBC Imprint x Labatt Impact Case Competition 2020 - 3rd Place (Senior Bracket)
- UBCMA x EVO Car Share Battle of the Ads 2019 - Top 5 Finalists
- Marshall International Case Competition (Representing UBC Sauder) - Top 5 Finalists
- JDC West Business Competition 2019 - International Business discipline