Celebrating The Year of Ox with Perk Hero

 

ABOUT THE CAMPAIGN

As a proud Asian, the annual celebration of Lunar New Year (LNY) has always been my most longed-for occasion of the year. This year, as the ongoing COVID-19 pandemic made it more challenging for families to reunite to celebrate LNY festivities, our team has worked hard to enable a campaign to help our Perk Heroes bring in good fortune and happiness for the Year of the Ox with the Perk Hero App.

 
 
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WHAT I DID:

I worked closely with my colleagues in Marketing and the Sales team to select products to include in our LNY Collection while taking the lead on suggesting the “Lucky Perk Coins” offering where users can get $6 off their purchase of $88 Perk Coins (6 and 8 are considered lucky numbers in Asian culture). I also worked with our software developers to develop and implement our campaign’s landing page using HTML5 for the mobile app. I also collaborated with our designer to deliver visual assets to be used during our campaign and was responsible for designing and implementing our campaign’s web landing page on PerkHero.com.

WHAT I LEARNT:

  • LNY is a Global Celebration: Being born and raised in Asia, I was used to celebrating LNY with my family every year and often wonder if people around the world also celebrate LNY the way we do. Having the opportunity to work on this campaign really gave me the chance to understand that LNY is not only well-known in Asia, but is also truly celebrated globally, specifically here in North America where I am currently living.

  • Teamwork Makes The Dream Work: Different members coming from different teams at Perk Hero, from Sales, Marketing to Development, had to work hard, and combining our background and expertise to successfully plan and execute this campaign. While collaborating with my colleagues, I had the chance to pick up new knowledge and gain more understanding of the nature of their day-to-day work. They said “teamwork makes the dream work” and it’s true in this case that without the support from my teammates, we wouldn’t have been able to turn our vision for the LNY campaign into reality.

  • Leveraging Creativity to Adapt: As we’re still facing ongoing challenges posed by the COVID-19 pandemic, I learned to leverage my creativity to see things differently and recognized an opportunity for Perk Hero App to enable our users to celebrate the LNY traditions with their families and their loved ones, just a little further apart this year. Creativity helped us envision, plan, and work with our teammates to prepare for the launch to successfully execute this campaign. Our creativity helped us approach the problem from a different standpoint, by seeing challenges not just simply as roadblocks, but also opportunities to do things differently.

Sample asset designs (for our featured stories on Daily Hive & our advertisements) that I created for the Lunar New Year Calendar:

 
 
 
 
Phuong Vu