Land Baron: Commercial Real Estate Investment Platform for Individual Investors — PV

In my role as a Product Manager Co-op at Apply Digital in 2019, I had the opportunity to join our Land Baron project team in the role of a Product Manager. Land Baron was created with the vision to help individual investors get access to own a “piece” of commercial real estate properties - which usually require large funding and expertise in the commercial real estate landscape to acquire.

WHAT I DID:

Go-to-market Strategy: Planned, managed, and executed go-to-market strategies to introduce Land Baron to prospective audiences.
Marketing Planning & Execution: Managed Land Baron social media accounts to provide up-to-date information about product launch, the people and stories behind Land Baron, as well as newest updates about commercial real estate market forecast in Canada in 2020. Along with our Marketing team, I also led our Influencer Marketing initiatives by identifying and scoring Personal Finance influencers who could potentially represent Land Baron brand and products.
Managing Team Collaboration: I worked closely with our team of project manager, writer, designer and developer to address our client’s asks, while ensuring that our team was meeting project milestones and following the timeline we initially set out for the project.

Land Baron Website:

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Land Baron on Social Media:

WHAT I LEARNT:

Marketing Tech Stacks: With this project, I had the chance to sharpen my proficiency with social media & project management platforms, landing page builder (LeadPages) email marketing platform such as MailChimp, analytics tools (Databox) while exploring new add-on solutions (such as ChatBot integration) to provide a better experience to Land Baron’site visitors. I also got a chance to work on my soft skills through working to advance my social media copywriting skills and engaging in purposeful conversations with my clients, teammates, as well as partnered influencers and other third-party partners.
Technology Opens Doors to Many Opportunities: With the advancement of technology, we can now access areas that are traditionally not made readily available to us. Land Baron was a prime example: The platform was created to enable individual investors to own commercial real estates that are stable in performance, and hand-picked by industry experts with many years of experience in the field. I’m excited for what the future holds with the help of the internet and other modern technology.
Taking a Leap of Faith is Scary, but Rewarding: When working at Apply Digital, I was looking for new direction and inspiration in my career, since I wanted to look for new opportunities and inspiration outside of my specialization in Finance. Land Baron was one of the first project that I was assigned to. As soon as I became comfortable with the work, this project quickly helped me discover a passion for digital products, people and creative works, which later helped me refine where I wanted to go next in my career. Changes are not easy, especially at the start. But for the technical and soft skillsets I’ve learnt, for the work that I got the chance to get involved in, and for the clients and colleagues I had the chance to meet and work closely with, it worths feeling a little challenged and lost at the first place :)