Perk Hero: Holiday Shopping Campaign

ABOUT THE CAMPAIGN:

With Black Friday, Cyber Week and the 2020 holiday season approaching, at Perk Hero, we’re excited to bring to our users the hottest deals on electronics, and meaningful, hand-picked selection of products made by local merchants. In this project, I took the lead on guiding our marketing efforts on the merchandising & electronics categories.

WHAT I DID:

To start off the ideation process for our creative campaign, I worked closely with our Sales and Marketing Operations team to compile information about our holiday product offerings. I then developed our email promotional schedule and took the lead on email copy writing, email/ social asset design & email marketing execution.

Check out the visual assets I created for our emails & social posts: